# Goals and funnels

> Measure completed actions and the steps leading to them.

Source: https://yaap.sh/docs/goals-and-funnels
Markdown: https://yaap.sh/docs/goals-and-funnels.md

## Create a goal \[#create-a-goal]

Open **Overview → Manage goals**. Match either a custom event name, such as `signup`, or an exact page path, such as `/thanks`.

Add up to three property conditions to narrow the goal. A signup goal with `plan = "pro"` only matches events containing that exact value. Every condition must match the same event.

Matching is exact and case-sensitive. `/thanks` differs from `/thanks/`. Missing properties do not match, and a number differs from the same value sent as text.

## Read conversion counts \[#read-conversion-counts]

**Goal completions** count every matching event, including repeats and anonymous events. **Converted sessions** count distinct identified sessions containing a matching event.

Session conversion divides converted sessions by identified sessions with activity matching the report range and dimensions. Anonymous completions do not add identified sessions; without identified sessions, the rate is unavailable.

## Build a funnel \[#build-a-funnel]

Open **Funnels** and define the ordered page or event steps your visitors should take. Choose the identity scope and completion window to match the journey you want to measure.

Each step needs a later event. A single event cannot satisfy two repeated steps. Funnel conversion divides completions by entrants, and depends on identified activity.

For example, track a product journey from a pricing pageview, to a `signup` event, to an `activation` event. Instrument and verify those events before relying on the funnel.

## Understand historical changes \[#understand-historical-changes]

Editing a definition recalculates retained history against the new conditions. Page- and property-based goals and funnels depend on retained raw events; they cannot recover matching activity after that history is deleted.

Review **Settings → Data retention** before choosing how much history to keep.